@font-face {
  font-family: 'DM Sans';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(fonts/font-1.ttf) format('truetype');
}
@font-face {
  font-family: 'DM Sans';
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url(fonts/font-2.ttf) format('truetype');
}
@font-face {
  font-family: 'DM Sans';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url(fonts/font-3.ttf) format('truetype');
}
@font-face {
  font-family: 'DM Sans';
  font-style: normal;
  font-weight: 700;
  font-display: swap;
  src: url(fonts/font-4.ttf) format('truetype');
}
@font-face {
  font-family: 'DM Sans';
  font-style: normal;
  font-weight: 800;
  font-display: swap;
  src: url(fonts/font-5.ttf) format('truetype');
}
@font-face {
  font-family: 'IBM Plex Mono';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(fonts/font-6.ttf) format('truetype');
}
@font-face {
  font-family: 'IBM Plex Mono';
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url(fonts/font-7.ttf) format('truetype');
}

:root{--paper:#eeeae2;--ink:#242622;--muted:#62635b;--line:#c5c3b9;--accent:#c9371a;--panel:#e5e1d7;--inverse:#f3efe7;--display:'DM Sans',Arial,sans-serif;--serif:Georgia,serif}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:25px}body{margin:0;background:var(--paper);color:var(--ink);font:16px/1.55 'DM Sans',Arial,sans-serif}a{color:inherit;text-decoration:none}button,input{font:inherit}button{cursor:pointer}button,a,input,summary{touch-action:manipulation}a:focus-visible,button:focus-visible,input:focus-visible,summary:focus-visible{outline:2px solid var(--accent);outline-offset:5px}a:hover{color:var(--accent)}.skip{position:fixed;left:20px;top:-100px;z-index:30;background:var(--paper);padding:15px}.skip:focus{top:10px}.page-wrap{max-width:1600px;margin:auto;padding:0 5%}.study{min-height:45px;background:#242622;color:#eeeae2;padding:6px 5%;display:flex;align-items:center;gap:24px;font:10px/1.4 'IBM Plex Mono',monospace;letter-spacing:.09em}.study-label{opacity:.55}.directions{display:flex;gap:6px}.directions button{font:11px 'IBM Plex Mono',monospace;letter-spacing:0;background:none;color:#cccac0;border:1px solid transparent;padding:6px 11px}.directions button[aria-pressed=true]{border-color:#9e9f92;color:#fff}.directions button:hover{background:#3e4039}.private-label{margin-left:auto;opacity:.55}.masthead{padding:30px 0;display:flex;gap:38px;align-items:center;border-bottom:1px solid var(--ink)}.wordmark{font-size:30px;letter-spacing:-1.5px;font-weight:750;line-height:1}.brand-dot{color:var(--accent)}.header-descriptor{font:9px/1.5 'IBM Plex Mono',monospace;letter-spacing:.07em}.masthead nav{margin-left:auto;display:flex;align-items:center;gap:30px;font-size:13px}.nav-contact{font-weight:650;border-bottom:1px solid var(--ink);padding:9px 0;margin-left:12px}.nav-contact span{margin-left:24px}.eyebrow,.meta,.hero-foot,.results-count{font:10px/1.6 'IBM Plex Mono',monospace;letter-spacing:.065em}.eyebrow{display:block;text-transform:uppercase}.hero{position:relative;display:grid;grid-template-columns:1fr 310px;column-gap:9%;padding-top:34px}.hero-kicker{grid-column:1/-1;color:var(--accent);display:flex;align-items:center;gap:10px}.status-dot{display:inline-block;width:7px;height:7px;background:var(--accent);border-radius:50%}.hero h1{font-family:var(--display);font-size:clamp(60px,7.7vw,116px);line-height:.98;letter-spacing:-.065em;font-weight:650;margin:45px 0 58px}.hero-accent{color:var(--accent)}.period{color:var(--accent)}.hero-side{align-self:end;margin-bottom:66px}.hero-side .eyebrow{font-size:10px;margin-bottom:28px}.hero-side p{font-size:20px;line-height:1.45;letter-spacing:-.035em;margin:0 0 24px}.hero-side .secondary{font-size:14px;line-height:1.65;letter-spacing:0;color:var(--muted)}.text-link{display:flex;justify-content:space-between;gap:30px;border-bottom:1px solid var(--ink);padding:12px 0;font-size:13px;font-weight:550}.hero-foot{grid-column:1/-1;display:flex;justify-content:space-between;padding:18px 0;border-top:1px solid var(--line);font-size:9px}.hero-foot a{display:flex;gap:30px}.featured{border-top:1px solid var(--ink);border-bottom:1px solid var(--ink);display:grid;grid-template-columns:21% 1fr 24%;gap:4%;padding:48px 0}.section-rail .eyebrow{color:var(--accent)}.section-rail p{font-size:18px;line-height:1.35;letter-spacing:-.03em;margin:16px 0 32px}.small-link{font-size:12px;border-bottom:1px solid var(--line);padding-bottom:6px;display:inline-flex;gap:20px}.meta{display:flex;gap:20px;color:var(--muted);font-size:9px}.feature-story{display:block;border-left:1px solid var(--line);padding-left:8%}.feature-story h2{font-size:clamp(30px,3.1vw,48px);letter-spacing:-.045em;font-weight:550;line-height:1.12;margin:22px 0}.feature-story p{font-size:14px;line-height:1.7;color:var(--muted);max-width:490px}.story-bottom{display:flex;justify-content:space-between;border-top:1px solid var(--line);padding-top:16px;margin-top:28px;font-size:12px}.story-bottom>span:last-child{font-size:28px;line-height:1}.feature-next{padding:0 0 0 16px}.feature-next>a{display:grid;grid-template-columns:1fr 20px;padding:24px 0;border-bottom:1px solid var(--line)}.feature-next>a .meta{grid-column:1/-1;font-size:8px}.feature-next h3{font-size:19px;font-weight:550;line-height:1.3;letter-spacing:-.025em;margin:8px 0 0}.feature-next>a>span{align-self:end}.section-heading{display:grid;grid-template-columns:25% 1fr;gap:0}.section-heading h2{font-size:48px;line-height:1.1;font-weight:500;letter-spacing:-.045em;margin:0}.proof{padding:75px 0}.proof-grid{display:grid;grid-template-columns:repeat(3,1fr);margin-top:50px}.proof-grid>div{border-left:1px solid var(--line);padding:0 28px}.proof-grid>div:first-child{padding-left:0;border-left:0}.proof-grid strong{font-size:clamp(42px,5.7vw,82px);font-weight:500;letter-spacing:-.065em;display:block;line-height:1.1}.proof-grid strong span{font-size:27px;color:var(--accent);vertical-align:top;margin-left:12px;line-height:1.8}.proof-grid h3{font-size:17px;font-weight:550;margin:22px 0 10px;letter-spacing:-.02em}.proof-grid p{font-size:13px;color:var(--muted);line-height:1.7;max-width:300px;margin:0}.capabilities{border-top:1px solid var(--ink);display:grid;grid-template-columns:34% 1fr;gap:10%;padding:60px 0 75px}.section-rail h2{font-size:38px;font-weight:500;line-height:1.1;letter-spacing:-.045em;margin:25px 0}.capabilities .section-rail p{font-size:14px;line-height:1.7;letter-spacing:0;max-width:285px;color:var(--muted)}details{border-bottom:1px solid var(--line)}details:first-child{border-top:1px solid var(--line)}summary{display:grid;grid-template-columns:25px 1fr 20px;gap:18px;cursor:pointer;list-style:none;padding:25px 0}summary::-webkit-details-marker{display:none}summary small{font:9px/1.5 'IBM Plex Mono',monospace;display:block;text-transform:uppercase;letter-spacing:.07em;color:var(--muted);margin-bottom:9px}.cap-number{font:10px 'IBM Plex Mono',monospace;color:var(--accent)}summary h3{font-size:24px;font-weight:500;line-height:1.2;margin:0;letter-spacing:-.035em}.expand{font-size:25px;line-height:1}details[open] .expand{transform:rotate(45deg)}details>p{font-size:14px;line-height:1.7;color:var(--muted);margin:0 35px 25px 43px}.approach{background:var(--ink);color:var(--paper);margin:0 -5.556%;padding:60px 5.556%;display:grid;grid-template-columns:1fr 33%;gap:0 8%}.approach>.eyebrow{grid-column:1/-1;color:var(--paper);opacity:.6}.approach h2{font-size:clamp(36px,4.9vw,72px);line-height:1.06;letter-spacing:-.055em;font-weight:500;margin:45px 0 10px}.approach h2>span{color:#ed7255}.approach-copy{align-self:end}.approach-copy p{font-size:19px;line-height:1.5;margin:0 0 25px}.approach ol{list-style:decimal-leading-zero;padding-left:24px;margin-bottom:10px}.approach li{font-size:12px;padding:10px 0 10px 8px;border-top:1px solid #ffffff30}.about{display:grid;grid-template-columns:25% 1fr;padding:80px 0;gap:0}.about-monogram{font-size:140px;line-height:1.3;font-weight:700;letter-spacing:-.1em;color:var(--accent);display:block;margin-top:26px}.about-copy{max-width:800px}.about h2{font-size:42px;line-height:1.15;font-weight:500;letter-spacing:-.045em;margin:0 0 30px}.large-copy{font-size:22px;line-height:1.5;letter-spacing:-.025em}.about-copy>p:not(.large-copy){font-size:14px;line-height:1.8;color:var(--muted);max-width:650px}.about-links{display:flex;gap:35px;align-items:center;margin:30px 0;font-size:12px}.about-links .text-link{gap:60px}.recognition{padding:25px 0 0;border-top:1px solid var(--line)}.recognition .eyebrow{color:var(--accent);font-size:9px;margin-bottom:8px}.conversation{border-top:1px solid var(--ink);padding:45px 0 60px;display:grid;grid-template-columns:1fr 33%;gap:0 10%}.conversation>.eyebrow{grid-column:1/-1;color:var(--accent)}.conversation h2{font-size:clamp(52px,7.2vw,100px);font-weight:550;line-height:1;letter-spacing:-.065em;margin:35px 0 10px}.conversation h2>span{color:var(--accent)}.conversation-copy{align-self:end;font-size:14px}.conversation-copy p:first-child{font-size:20px;line-height:1.4;letter-spacing:-.03em}.conversation-copy p{color:var(--muted)}.button{display:flex;align-items:center;justify-content:space-between;gap:30px;background:var(--accent);color:var(--inverse);padding:16px 20px;font-size:13px;margin:24px 0 16px}.button:hover{color:var(--inverse);background:var(--ink)}.conversation-copy small{font-size:10px;color:var(--muted)}footer{border-top:1px solid var(--ink);display:flex;gap:45px;align-items:flex-start;padding:30px 0 35px;font-size:11px}footer p{margin:0;color:var(--muted)}.footer-brand{font-size:20px;font-weight:650;letter-spacing:-1px}footer>div{margin-left:auto;display:flex;gap:18px}footer>div>span{color:var(--muted)}.back-top{white-space:nowrap}.loading{padding:100px 0}.library-heading{padding:65px 0 50px;border-bottom:1px solid var(--ink)}.library-heading>.eyebrow{color:var(--accent)}.library-heading h1{font-size:clamp(48px,6.2vw,92px);font-weight:550;line-height:1.02;letter-spacing:-.06em;margin:32px 0}.library-heading h1 span{color:var(--accent)}.library-heading p{font-size:18px;color:var(--muted)}.library{padding:30px 0 75px}.library-tools{display:flex;gap:25px;justify-content:space-between;align-items:center}.filters{display:flex;gap:7px;flex-wrap:wrap}.filters button{font-size:11px;border:1px solid var(--line);padding:9px 12px;background:transparent;color:var(--ink)}.filters button[aria-pressed=true]{background:var(--ink);color:var(--paper);border-color:var(--ink)}.search-label{font:9px 'IBM Plex Mono',monospace;color:var(--muted)}.search-label input{display:block;background:none;border:0;border-bottom:1px solid var(--ink);padding:9px 0;width:210px;color:var(--ink);font:13px 'DM Sans',Arial,sans-serif}.results-count{color:var(--muted);margin:35px 0 15px;font-size:10px}.note-row{display:grid;grid-template-columns:8% 1fr 45px;gap:20px;padding:30px 0;border-top:1px solid var(--line)}.row-number{font:12px 'IBM Plex Mono',monospace;color:var(--accent)}.note-row h3{font-size:29px;letter-spacing:-.035em;line-height:1.2;font-weight:500;margin:12px 0}.note-row p{font-size:14px;line-height:1.65;color:var(--muted);max-width:730px;margin:0}.note-row>span:last-child{font-size:30px;align-self:center}.empty-state{padding:50px 0;color:var(--muted)}.article-heading{max-width:950px;margin:auto;padding:50px 0 0}.article-heading>.meta{margin:50px 0 20px;color:var(--accent)}.article-heading h1{font-size:clamp(44px,5.8vw,84px);font-weight:550;line-height:1.06;letter-spacing:-.055em;margin:15px 0 28px}.article-deck{font-size:22px;line-height:1.5;letter-spacing:-.025em;max-width:850px;color:var(--muted)}.byline{display:flex;gap:25px;font:9px 'IBM Plex Mono',monospace;border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:20px 0;margin-top:35px}.reading-layout{display:grid;grid-template-columns:25% 1fr;gap:8%;padding:55px 0 65px}.reading-layout>aside{font-size:11px;align-self:start;position:sticky;top:25px}.reading-layout>aside .eyebrow{color:var(--accent)}#article-toc{margin:20px 0 30px;display:grid;gap:13px;max-width:220px}#article-toc a{border-bottom:1px solid var(--line);padding-bottom:12px;color:var(--muted)}.article-body{max-width:730px;font:19px/1.85 Georgia,serif}.article-body>p:first-child{font-size:25px;line-height:1.5;margin-top:0}.article-body p{margin:0 0 25px}.article-body h2,.article-body h3{font-family:'DM Sans',Arial,sans-serif;font-size:28px;font-weight:550;line-height:1.25;letter-spacing:-.035em;margin:50px 0 25px}.article-body blockquote{border-left:3px solid var(--accent);padding:5px 0 5px 28px;font-size:28px;line-height:1.4;margin:40px 0;color:var(--accent)}.article-body blockquote p{margin:0}.article-end{border-top:1px solid var(--line);margin-top:45px;padding-top:20px;font:12px 'DM Sans',Arial,sans-serif}.article-end .text-link{max-width:300px}.related{padding-bottom:55px}.related>.eyebrow{margin-bottom:25px;color:var(--accent)}.background-layout{display:grid;grid-template-columns:25% 1fr;gap:7%;padding:60px 0}.background-layout aside .text-link{margin-top:35px}.background-layout>div>p:not(.large-copy){color:var(--muted);font-size:15px;line-height:1.8}.career-row{border-top:1px solid var(--line);padding:28px 0;margin-top:30px}.career-row .eyebrow{color:var(--accent)}.career-row h2{font-size:32px;letter-spacing:-.04em;font-weight:550;margin:15px 0 5px}.career-row h3{font-size:16px;font-weight:500;margin:0 0 15px}.career-row p{font-size:14px;line-height:1.7;color:var(--muted)}
/* Direction 02: an editorial composition with a wider, quieter hierarchy. */
html[data-direction=editorial]{--paper:#eeeee6;--ink:#1227a7;--accent:#1736ce;--muted:#555c70;--line:#bbc0ce;--panel:#dde0e9}html[data-direction=editorial] .masthead{padding:39px 0}html[data-direction=editorial] .wordmark{font-family:Georgia,serif;font-style:italic;font-weight:500;font-size:35px}html[data-direction=editorial] .hero{grid-template-columns:1fr 1fr;column-gap:18%;padding-top:30px}html[data-direction=editorial] .hero h1{grid-column:1/-1;font-family:Georgia,serif;font-size:clamp(56px,7.8vw,112px);font-weight:400;letter-spacing:-.06em;line-height:1.04;margin:55px 0 42px}html[data-direction=editorial] .hero h1>br:nth-of-type(1),html[data-direction=editorial] .hero-accent>br{display:none}html[data-direction=editorial] .hero h1>br:nth-of-type(1):after{content:' '}html[data-direction=editorial] .hero-accent{font-style:italic;color:var(--accent)}html[data-direction=editorial] .hero-side{grid-column:2;align-self:start;margin:0 0 40px}html[data-direction=editorial] .hero-side>.eyebrow{display:none}html[data-direction=editorial] .hero-side p{font-size:19px}html[data-direction=editorial] .hero-side .secondary{font-size:14px}html[data-direction=editorial] .featured{background:var(--ink);color:var(--paper);margin:0 -5.556%;padding:48px 5.556%;border:0;--muted:#d1d7f5;--line:#7382ce}html[data-direction=editorial] .featured .eyebrow{color:var(--paper)}html[data-direction=editorial] .featured a:hover{color:#d1d7f5}html[data-direction=editorial] .proof-grid strong{font-family:Georgia,serif}html[data-direction=editorial] .about-monogram{font-family:Georgia,serif;font-style:italic}html[data-direction=editorial] .approach h2 span{color:#a9b9ff}html[data-direction=editorial] .conversation h2{font-family:Georgia,serif;font-weight:400}
/* Direction 03: narrow industrial typography and a dark, compact grid. */
html[data-direction=graphite]{--paper:#202323;--ink:#edece2;--accent:#d7e485;--muted:#adb2aa;--line:#4e5550;--panel:#2c3130;--inverse:#202323;--display:'Barlow Condensed','Arial Narrow',sans-serif}html[data-direction=graphite] .wordmark{text-transform:uppercase;font-size:29px;letter-spacing:-1px}html[data-direction=graphite] .hero{grid-template-columns:1fr 30%;column-gap:7%}html[data-direction=graphite] .hero h1{text-transform:uppercase;font-size:clamp(70px,9.5vw,142px);font-weight:600;letter-spacing:-.025em;line-height:.88;margin:55px 0}html[data-direction=graphite] .hero-side{border-top:3px solid var(--accent);padding-top:25px}html[data-direction=graphite] .featured{background:var(--panel);margin:0 -5.556%;padding:45px 5.556%;border-top-color:var(--line);border-bottom-color:var(--line)}html[data-direction=graphite] .proof-grid strong{font-family:'Barlow Condensed',sans-serif;font-size:100px;font-weight:500;letter-spacing:-.025em}html[data-direction=graphite] .approach{background:var(--accent);color:var(--paper)}html[data-direction=graphite] .approach>.eyebrow{color:var(--paper);opacity:.8}html[data-direction=graphite] .approach h2>span{color:var(--paper)}html[data-direction=graphite] .approach li{border-color:#20232340}html[data-direction=graphite] .about-monogram{font-family:'Barlow Condensed',sans-serif;font-weight:600;font-size:160px}html[data-direction=graphite] .conversation h2{text-transform:uppercase;font-family:'Barlow Condensed',sans-serif;letter-spacing:-.02em;font-size:clamp(60px,9vw,130px)}html[data-direction=graphite] .button:hover{color:var(--paper);background:var(--ink)}
@media(min-width:1600px){.hero h1{font-size:116px}html[data-direction=editorial] .hero h1{font-size:112px}html[data-direction=graphite] .hero h1{font-size:142px}}
@media(max-width:1050px){.page-wrap{padding:0 4%}.masthead{gap:20px}.header-descriptor{display:none}.masthead nav{gap:23px}.hero{grid-template-columns:1fr 250px;column-gap:6%}.hero h1{font-size:8vw}.hero-side p{font-size:18px}.hero-side{margin-bottom:45px}.feature-next{display:none}.featured{grid-template-columns:25% 1fr;gap:4%}.approach,.featured:where(html[data-direction=editorial] *),html[data-direction=graphite] .featured{margin-left:-4.348%;margin-right:-4.348%;padding-left:4.348%;padding-right:4.348%}.proof-grid strong{font-size:6vw}.proof-grid strong span{font-size:20px;margin-left:5px}.section-heading h2{font-size:40px}.capabilities{gap:6%;grid-template-columns:32% 1fr}.about h2{font-size:35px}.about-monogram{font-size:110px}.conversation{gap:7%}footer{gap:25px}footer>div{flex-wrap:wrap;gap:10px;max-width:230px}.back-top{display:none}.library-tools{align-items:flex-start}.filters{max-width:60%}.article-heading{max-width:800px}html[data-direction=graphite] .proof-grid strong{font-size:8vw}}
@media(max-width:700px){html{scroll-padding-top:15px}.study{padding:7px 5%;gap:8px;justify-content:space-between;flex-wrap:wrap}.study-label{font-size:8px}.private-label{display:none}.directions{gap:3px}.directions button{font-size:9px;padding:6px}.page-wrap{padding:0 6%}.masthead{padding:22px 0;gap:15px;flex-wrap:wrap}.wordmark{font-size:28px}.masthead nav{gap:20px;justify-content:space-between;width:100%;margin:4px 0 0;font-size:12px}.nav-contact{margin-left:auto;padding:2px 0}.nav-contact span{margin-left:6px}.hero{display:block;padding-top:25px}.hero-kicker{font-size:8px;letter-spacing:.025em}.hero h1{font-size:clamp(47px,11.5vw,80px);line-height:1;letter-spacing:-.06em;margin:35px 0 32px}.hero-side{margin:0 0 32px;max-width:440px}.hero-side>.eyebrow{display:none}.hero-side p{font-size:19px;max-width:350px}.hero-side .secondary{font-size:13px;max-width:340px;margin-bottom:14px}.hero-side .text-link{max-width:280px}.hero-foot{font-size:8px;gap:15px;padding:14px 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